Youtech With Cory Davis a Martech-adtech Sales Executive

YOUTecH with Cory Davis – We think we know them, but we don’t. Who are they? Gen Y. Every now and then, surprising new stats and behaviors (you know what we recently found out? That ‘millennials’ would rather be reached via email than social media!) compel marketers to rethink their strategies because this generation needs a lot more unraveling. (and a lot less stereotyping!) And as marketers look for the right formula to engage this set of people, we do our bit in helping you get to know them – and their stories – a bit better. This month we meet Cory Davis from over at Infutor. Knowing Cory… So in industry jargon, Cory is a MarTech-AdTech Sales Executive for consumer identity management at Infutor. And how’d he get to be here? After a couple years in the MarComm world when social was just starting to get the eyes and budget of Marketing teams, a five-year stint followed at a digital agency (where Cory worked with clients on web and mobile development & design projects). Cory then spent a little under a year at a true MarTech company (DialogTech) and then came over to Infutor Data Solutions. So, what does he do while at Infutor? Those crucial 9 to 5 hours… He runs the sales vertical focused on the MarTech and AdTech Industry. Oh, and he joined Infutor back in April 2017! “While at work, I spend most days jumping back and forth between talking to innovative MarTech companies at all phases of the business maturity curve and working with our product, marketing, tech, sales and support teams to help our customers achieve their goals. Sometimes I’m working with brand new startups with just a few customers and a unique marketing tool they’re looking to improve. Other times I’m working with the large marketing cloud businesses who are looking for their next edge. Also…while at work, I’m the one who doesn’t answer my emails, Slack messages, calls, texts, etc. in the time that I’ve determined to be otherwise reasonable for other colleagues, so… I think that makes me the most annoying coworker! Outside of work, I enjoy trying new restaurants in Chicago or traveling with my wife and watching sports when I can.” MarTech is an exciting space for young professionals who thrive on the dynamics of change. Cory has spent most of his career somewhere around the intersection of Marketing and Technology. So, he’s probably faced some challenges along the way, right? “I believe I have the same challenge as everyone else. MarTech grows and innovates so quickly that it’s exciting but very challenging to try to understand each new business, their tool or platform, how it’s different and try to understand how they’d use our identity graph.” On the same note, he adds, “The ever-expanding and disappearing niche areas in the space makes it very difficult to ever feel comfortable. As a positive, I hate feeling comfortable. So that’s good!” So, what would Cory share with young marketers at the start of their journey? “You can always have more work experience and tech knowledge but in MarTech the most important thing to do is embrace the idea that you can’t know every niche tool in the space. You just have to be humble enough to ask the right people to explain it to you over and over again until you grasp the nuances.” “If you’re a practitioner in the space, then using as many unique tools as quickly as possible feels like a really good idea. Plus, surrounding yourself with people who are way smarter and more experienced is usually helpful and humbling. I think of learning as similar to how compounded interest works; if you are actively sponging up new things every day, you can look up one day and have something really meaningful.” Read More: