Online merchants are now aware of how resourceful Magento is and how it can help them create the best ecommerce platform for their business. But running a business is like climbing a mountain, at times you are on the top and at other times you may hit an obstacle that may hinder your growth. This is why it is important to prepare yourself for success by avoiding the mistakes when selling online. It is true that many Magento stores don’t survive and don’t do well in the market just because their owners make the mistake that could have been easily avoided. In order to provide the highest quality of customer services and functionalities, it is crucial to prioritize the customer requirements and visitors along with adapting to the modern needs of the web for improving your sales. The first thing to consider is to ensure a fast loading time for your Magento e-store: Online merchants often have the tendency to overload their stores with numerous product entries, affiliate links and unwanted images. This has a great effect on the loading time of your web pages and thus your site loads very slowly. Research has stated that most visitors abandon the site if the site does not get loaded within a few seconds and so if your site takes a long time to open, then your visitors will abandon your site for your competitors’ sites. Providing a site search functionality will help the users to find product easily: Online stores usually have a large number of product categories so among the huge lot, finding the product that you need may be a daunting task if you don’t have a search functionality on the site. Sometimes customers already know the product, but are unable to figure out the category in which to look for. Asking your Magento development company to add search functionality to your site will offer relevant results for searches and this will help the customers to easily find the product and make a purchase. Use top Magento features to set up selling and cross selling and manage multisite: As a merchant, you must be aware of the advanced features of Magento. In case you are not aware, you can check other websites and do some research to update yourself. Unless you offer the rich and advanced features of Magento you won’t be able to up sell or cross sell your items. Another most important thing that can be done is multi store support. You can easily manage a number of stores from a single administrative panel and this ultimately saves a lot of your time. Build a proper SEO strategy: Search engine giants offer incredible power to the online business world. It offers the websites with higher rankings to gain more visibility and attract more traffic to the site and attain a higher ranking. Your Magento developers should optimize the site according to your SEO strategy. Proper usage of keywords throughout the content will help you boost the site’s visibility; you can add keywords on your product pages also. Consider mobile commerce: With more and more people using their smartphones and tablets to shop online, a mobile device is the best means to capture a new market base. Your website should be mobile friendly so that your customers can access your site from anywhere. The site should also offer a consistent look and feel irrespective of the device that is used to access the site.